Product Marketing Manager
New
S
SymetraLife Insurance
United StatesFull-TimeMiddle
Salary$106,400 - $177,300 plus eligibility for annual bonus program
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementSalesforceMicrosoft Office
Requirements
- High School Diploma required; Bachelor’s degree in marketing, communications or related field preferred.
- 8+ years’ experience in the development of marketing materials and campaigns within the insurance industry.
- Advanced Life insurance knowledge with a strong understanding of sales processes and various target distribution markets.
- Adept writing and communication skills, proficient in copywriting and editing.
- High attention to detail.
- Excellent project and time management skills.
- Strong marketing data analysis skills.
- Salesforce experience is highly preferred.
- Microsoft Office suite proficiency.
- Strong relationship building skills.
- Adaptable, flexible, an excellent multitasker.
Responsibilities
- Serve as a lead copywriter for the development of print and online collateral materials.
- Work with Brand Development for copy editing, design, and print production of collateral materials.
- Create and execute product-specific and needs-based marketing campaigns to increase sales across channels.
- Build and implement communication plans for new products and product enhancements.
- Track, analyze and report on results of marketing programs and campaigns.
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