Sr. Product Marketing Manager
New
O
Opus TrainingB2B SaaS Training
Remote (must be based in NY, NJ, PA, FL, NC, IN, TX, CA)Full-TimeSenior
Salary$150K - $175K
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementMarket Research
Requirements
- 7+ years of product marketing experience, preferably in B2B SaaS with a B2C segment.
- Deep understanding of B2B sales processes.
- Excellent storytelling abilities and structured thinking.
- Experience in customer and market research, win/loss analysis, and competitive analysis.
- Strong project management capabilities for cross-functional initiatives.
- Ability to build relationships and manage diverse stakeholders.
- Skilled at using AI tools for market and customer intelligence validation.
- Experience managing or mentoring others (nice to have).
- Lifecycle or customer marketing exposure (nice to have).
Responsibilities
- Execute go-to-market strategies for new products and business expansion to improve pipeline generation and deal velocity.
- Accelerate sales outcomes through sales enablement, segmented sales collateral, and internal sales tools.
- Own the product positioning and messaging framework across segments and buyer personas.
- Manage the end-to-end product launch process from tiering to post-launch measurement.
- Run ongoing win/loss and competitive intelligence programs.
- Collaborate with Product on roadmap, pricing, and packaging decisions.
- Develop customer stories and case studies to drive pipeline.
- Establish market leadership through thought leadership content using industry data.
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