Lead Strategic Partnership Marketing Manager
New
J
JobgetherMarketing Technology
Fully remote position within Canada.Full-TimeLead
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementStakeholder management
Requirements
- Proven experience in strategic partnership marketing, alliance marketing, or a similar senior marketing role.
- Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud.
- Experience supporting strategic collaboration agreements, executive alliance programs, or similar high-impact partnerships.
- Strong understanding of joint business planning, partner ecosystems, marketplace strategies, and commercialization models.
- Demonstrated ability to influence VP and executive-level stakeholders without direct authority.
- Strong commercial understanding of how partnerships contribute to revenue growth, pipeline acceleration, and customer acquisition.
- Experience developing and executing integrated go-to-market strategies from planning through optimization.
- Excellent project management, communication, and stakeholder management skills.
- Ability to navigate ambiguity, manage competing priorities, and lead complex cross-functional initiatives.
- Data-driven mindset with experience measuring marketing performance and business impact.
Responsibilities
- Develop and execute strategic marketing plans with global partners, translating partnership objectives into actionable GTM strategies.
- Serve as the primary marketing partner for alliance leaders, supporting executive-level collaboration and strategic planning.
- Build joint business plans, commercialization strategies, marketplace initiatives, and partner ecosystem growth programs.
- Manage relationships with strategic partners, including global systems integrators and cloud ecosystem organizations.
- Represent marketing in executive reviews, steering committees, and strategic partnership discussions.
- Lead cross-functional collaboration across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, and Product teams.
- Create measurement frameworks to track pipeline contribution, partner-sourced revenue, customer adoption, marketplace growth, and marketing ROI.
- Optimize partnership programs through data-driven insights, continuous improvement, and performance analysis.
- Establish scalable processes and best practices for managing strategic partner marketing initiatives.
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