Product Marketing Manager, Subscriptions

New

Blueprint Technologies, LLCDigital Entertainment

Location: RemoteFull-TimeManager

Salary80,000 - 90,000 USD per year

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Job Details

5+ years of experience in subscription marketing, product marketing, growth marketing, or lifecycle marketing.
5+ years of experience developing and executing go-to-market strategies for consumer products or digital services.
Demonstrated experience driving acquisition, conversion, engagement, retention, or customer lifetime value.
Experience managing cross-functional initiatives involving product, marketing, and analytics stakeholders.
Ability to translate customer, market, and performance insights into actionable recommendations.
Proven ownership of marketing strategy from initial planning through execution.
Excellent written and verbal communication, presentation, and stakeholder-management skills.
Strong project-management capabilities to manage multiple priorities.
Track record of producing measurable business impact supported by metrics.

Define and execute growth strategies for existing and future subscription offerings.
Identify opportunities to improve subscriber acquisition, conversion, engagement, retention, and lifetime value.
Analyze customer behavior, market trends, and business performance to develop actionable recommendations.
Serve as the primary marketing partner to product stakeholders to influence roadmaps and value propositions.
Lead go-to-market planning and execution for new subscription products, features, and promotions.
Develop product positioning, messaging, and integrated marketing plans.
Partner with analytics and lifecycle marketing to measure performance and optimize conversion.
Manage cross-channel acquisition strategies including paid media, affiliate, and CRM.

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