Influencer Marketing Specialist, International
B
BlueprintHealth and Wellness
Singapore. MalaysiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Chinese, English
- Experience
- 3–5+ years
- Required Skills
- Reporting
Requirements
- 3–5+ years in influencer marketing or creator partnerships with direct ownership of creator programs.
- Proven track record running performance-driven influencer campaigns tied to CAC, revenue, and new customer growth.
- Experience sourcing creators across multiple countries and negotiating contracts, usage rights, and whitelisting terms.
- Working knowledge of international disclosure and advertising compliance.
- Fluent in Chinese and English.
- Strong organization, writing skills, and creative taste.
- Experience in DTC health, wellness, supplements, or longevity is preferred.
- Fluency with paid social (Meta / TikTok).
- Ability to build reporting and attribution from scratch across multiple markets.
Responsibilities
- Build and own a scalable creator pipeline across SG/HK by sourcing and vetting localized creators.
- Run influencer campaigns end to end, including outreach, negotiation, briefs, timelines, approvals, tracking, and results.
- Manage whitelisting and usage rights to ensure all assets are contractually covered and compliant with local disclosure rules.
- Partner with the Paid Media team to feed winning creator content into ads and iterate on assets to drive down CAC.
- Build market-level reporting to track net new customers, revenue per creative, spend, and creator collaboration turnaround time.
- Create repeatable creator playbooks, including localized briefing templates and compliance guardrails.
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