Product & Customer Marketing Manager

New

LudiHealthcare technology

United StatesFull-TimeMiddle

Salary not disclosed

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Job Details

5+ years of experience in product marketing, customer marketing, or a related B2B marketing role.
Experience in healthcare technology, SaaS, or other regulated industries.
Demonstrated success in executing go-to-market launches and campaigns.
Experience developing buyer personas, ICPs, competitive positioning, and messaging frameworks.
Strong storytelling and communication skills for clinical, operational, and executive audiences.
Solid analytical skills for measuring impact and driving decision-making.
Proven track record of producing effective sales enablement content and collateral.
Entrepreneurial mindset with ability to thrive in ambiguity and build programs from scratch.
Proficiency with marketing platforms like HubSpot and ZoomInfo.
Experience with content design tools like Canva.
Comfort using AI tools for marketing execution.
Bachelor's degree in marketing, communications, business, or equivalent experience.
Pragmatic Marketing certification is a plus.

Lead go-to-market planning and execution for new product and feature launches.
Develop and maintain core product messaging, positioning frameworks, and packaging narratives.
Act as the Marketing team's product subject matter expert and train team members on new enhancements.
Utilize GenAI workflows to streamline content creation and improve execution speed.
Create sales enablement collateral, tools, and training to support the Sales and Client Services teams.
Execute multi-channel customer engagement strategies including email, webinars, and events.
Maintain a repository of customer case studies and testimonials.
Collaborate with product management to define buyer personas, ideal customer profiles, and competitive positioning.
Analyze CRM and market data to inform and refine marketing strategies.

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