Senior Demand Generation Manager
T
TestGorillaSaaS Marketing
European Time Zone (UTC 0:00 ~ UTC+04:00), UTC 0:00 ~ UTC+04:00Full-TimeSenior
Salary€65,650 - €84,500 per annum
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Job Details
- Languages
- English
- Experience
- 7+ years
- Required Skills
- SQLGoogle AnalyticsHubSpot
Requirements
- 7+ years of experience in performance or growth marketing.
- Proven hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS experience preferred).
- Deep expertise across the Google Ads stack (Search, PMax, Display, YouTube, Smart Bidding, GTM).
- Hands-on experience with HubSpot (or similar CRM), Clay, and GA suite.
- Solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, cohort analysis).
- Experience with experimentation design (significance, sample sizing, results analysis).
- Hands-on experience using AI/LLM tools (Claude, ChatGPT) for growth workflows and automation.
- Excellent written and verbal communication skills in English.
- Ability to thrive in a fast-paced, async-first, remote-only environment.
- Ownership mentality and comfort with ambiguity.
Responsibilities
- Own the demand generation number across paid and organic channels.
- Manage and scale paid spend across Google Ads (Search, Performance Max, Display, YouTube) and emerging AI platforms.
- Build and maintain source-of-truth reporting for paid and organic funnel performance, including dashboards and attribution modeling.
- Own the roadmap for paid landing pages, ad creative, and offers, running rapid A/B tests with statistical rigor.
- Design and own automated nurture workflows and enrichment infrastructure using tools like n8n, Make, HubSpot, and Clay.
- Partner with Sales and RevOps on lead quality and conversion by campaign.
- Present performance and recommendations to marketing and GTM leadership.
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