- Own the demand generation number across paid and organic channels.
- Manage and scale paid spend across Google Ads (Search, Performance Max, Display, YouTube) and emerging AI platforms.
- Build and maintain source-of-truth reporting for paid and organic funnel performance, including dashboards and attribution modeling.
- Own the roadmap for paid landing pages, ad creative, and offers, running rapid A/B tests with statistical rigor.
- Design and own automated nurture workflows and enrichment infrastructure using tools like n8n, Make, HubSpot, and Clay.
- Partner with Sales and RevOps on lead quality and conversion by campaign.
- Present performance and recommendations to marketing and GTM leadership.
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