Head of Brand & Story
New
P
PairesFinancial Technology
Canada; Secondary Locations: Portugal, Brazil, United Arab Emirates, United Kingdom, Germany, France, Your day overlaps with US Eastern time for a few hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- SEO
Requirements
- Proven experience owning a brand's public story end-to-end.
- Ability to demonstrate personal content production (writing, pitches, account growth).
- Deep understanding of the startup and venture capital ecosystem.
- Hands-on experience in content creation; this is an individual contributor role.
- Experience with AI answer engine optimization and structured data for citation.
- Proven track record of landing press coverage based on citation value.
- Ability to manage strategy, execution, and measurement independently.
Responsibilities
- Define Paires' voice, positioning, and narrative across all public touchpoints.
- Produce high-quality content including LinkedIn/X posts, podcasts, and interviews.
- Build a citable layer of web content optimized for AI engine parsing and trust.
- Execute earned media strategy, including pitching trade press and securing podcast placements.
- Manage and maintain a canonical company story across all platforms and directories.
- Establish a measurement loop tracking share of voice, reach, and lead quality.
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