Head of Marketing
New
Z
ZapietSaaS Ecommerce
Remote, with a preference for candidates based in the UKFull-TimeManager
Salary£40,000–£50,000 per year, depending on experience
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Job Details
- Languages
- English
- Required Skills
- Project ManagementShopifySEO
Requirements
- Significant experience marketing SaaS products, ideally within ecommerce, Shopify or B2B software.
- Proven record of increasing product adoption, recurring revenue or qualified pipeline through marketing.
- Experience leading and developing a multidisciplinary marketing team.
- Strong knowledge of lifecycle and email marketing, SEO, content, communications and product marketing.
- Practical understanding of answer engine optimisation and how AI is changing product discovery.
- Experience developing and executing go-to-market plans for products and features.
- Strong analytical skills and the ability to connect marketing activity with commercial results.
- Experience setting targets, managing budgets and reporting performance to senior leadership.
- Excellent project management skills and the ability to keep multiple campaigns moving.
- Native-level written and spoken English, with exceptional attention to detail.
Responsibilities
- Develop and deliver marketing plans that increase installations, product adoption and recurring revenue.
- Identify the biggest opportunities within our acquisition, activation, retention and expansion funnels.
- Create campaigns that clearly communicate how Zapiet’s products help merchants increase revenue, reduce costs and improve their operations.
- Support new product and feature launches with clear positioning, messaging and go-to-market plans.
- Manage and develop a team of specialists across email marketing, SEO, AEO, content and communications.
- Set clear targets and KPIs for every marketing channel and report performance to the CMO and CEO.
- Build relationships with Shopify agencies, technology partners, influencers and ecommerce communities.
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