Head of Content - English speaking markets
N
North Star NetworkSports Betting Media
Canada, France, United Kingdom, United States, flexible collaboration across time zonesFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Native or near-native English
- Required Skills
- Project ManagementSEOTeam management
Requirements
- Significant experience leading content strategy and content operations at scale, specifically in UK, USA, or CA markets.
- Strong background in digital publishing, content management, or sports betting/online casino ecosystems.
- Proven experience managing and developing multidisciplinary content teams.
- Strong understanding of SEO fundamentals, editorial strategy, and E-E-A-T principles.
- Data-driven mindset with experience analyzing traffic, engagement, and conversion performance.
- Strong project management and stakeholder communication skills.
- Ability to connect content strategy to commercial and business goals.
- Native or near-native English language proficiency.
- Strong knowledge of the UK, US, and/or Canadian markets.
- Comfortable working in a remote, international, and fast-paced environment.
Responsibilities
- Define and implement a comprehensive content strategy aligned with company goals and monetization priorities.
- Translate market insights, SEO data, and audience behavior into actionable content roadmaps.
- Recruit, train, and manage a multi-level content team including Managers, Writers, and Editors.
- Oversee editorial quality and E-E-A-T standards across all brands in the UK, USA, and Canada.
- Collaborate with SEO, Product, and Business stakeholders to optimize content performance and keyword coverage.
- Analyze market trends and competitor performance to identify new content opportunities.
- Ensure all published content complies with regional betting and gambling regulations.
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