Digital Acquisition Marketing Specialist
New
G
Golden Pet BrandsPet Health
Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)Full-TimeMiddle
Salary$68,400-$91,300, plus bonus potential
Apply NowOpens the employer's application page
Job Details
- Experience
- 1-3 years
- Required Skills
- Project ManagementData AnalysisDigital MarketingA/B testing
Requirements
- 1-3 years of experience in digital marketing, specifically in acquisition or performance marketing.
- Experience scaling and maintaining paid media campaigns while meeting performance metrics.
- Demonstrated experience optimizing sales funnels using A/B testing.
- Strong mathematical, analytical, and data-driven decision-making skills.
- Proficiency in managing multiple projects simultaneously with strong organizational skills.
- Comfortable using basic image editing software.
- Strong interpersonal, verbal, and written communication skills.
- Ability to lead team calls and work effectively as a team player.
- Bachelor’s Degree or equivalent professional experience.
- Passion for pet health and direct-to-consumer marketing.
Responsibilities
- Manage and analyze paid media campaigns and budgets daily to achieve KPI goals.
- Drive marketing projects through the full lifecycle from ideation to testing and optimization.
- Lead creative meetings to analyze ad performance and brainstorm new testing concepts.
- Execute and analyze A/B testing for video ads, display ads, and landing pages.
- Build and manage online sales funnels within Salesforce CRM.
- Collaborate with network partners to stay current on marketing trends and tactics.
- Audit web analytics to ensure accurate performance tracking.
- Coordinate with internal and external affiliate teams to meet campaign KPIs.
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