Growth Marketing Retention Lead
New
T
TrafileaECommerce
UruguayFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Advanced English (written and spoken)
- Experience
- 5+ years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 5+ years of experience leading CRM, Lifecycle Marketing or Customer Retention initiatives in eCommerce or high-growth digital businesses.
- Proven experience managing Email Marketing as a primary retention channel.
- Hands-on experience with SMS and Push Notification strategies.
- Strong knowledge of customer lifecycle marketing, segmentation and marketing automation.
- Experience designing and analyzing A/B tests and experimentation roadmaps.
- Strong analytical mindset with experience using data to make business decisions.
- Experience working with CRM platforms such as Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud or similar.
- Experience collaborating with cross-functional teams including Data, Creative, Product and Growth.
- Advanced English (written and spoken).
Responsibilities
- Own the retention strategy across Email, SMS, Push Notifications and Loyalty.
- Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS.
- Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys.
- Build customer segmentation strategies using behavioral, transactional and engagement data.
- Develop lifecycle communication strategies for different customer segments and markets.
- Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics.
- Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience.
- Partner with Data Science to identify new segmentation opportunities and predictive models.
- Collaborate with Creative teams to continuously improve messaging performance.
- Evaluate new retention technologies and automation opportunities to improve scalability.
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