Retention Specialist
New
W
WOW Remote TeamsD2C Apparel
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 10 years
- Required Skills
- FigmaMicrosoft Excel
Requirements
- Minimum of 10 years of hands-on experience managing and executing email, SMS, and push campaigns.
- Minimum of 10 years of experience with marketing tools including GA4, Shopify Plus, Google Tag Manager, and Triple Whale.
- Minimum of 5 recent years of experience in D2C consumer marketing for an apparel brand.
- Expert-level proficiency in Klaviyo for segments, lists, flows, and analytics.
- Highly proficient in RFM segmentation strategy, setup, and execution.
- Advanced proficiency in Microsoft Excel for data analysis.
- Proficient in Shopify Plus tags and flows logic.
- Basic knowledge of HTML/CSS for email design.
- Proficiency in graphic design tools including Figma, Photoshop, and Adobe Creative Cloud.
- Bachelor's Degree in Marketing or a related field.
Responsibilities
- Design, build, and execute email, SMS, MMS, web browser push, and app push marketing campaigns and automated flows.
- Develop and implement segment-specific strategies targeting different customer groups and RFM segments.
- Develop full-funnel marketing strategies to meet growth and revenue objectives.
- Monitor, analyze, and report on key performance metrics including conversion rates, ROAS/ROI, and CLV.
- Design and manage the loyalty rewards program, including point systems and engagement strategies.
- Collaborate with internal teams including design, ecommerce, product, and customer service to align campaigns.
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