Senior Analyst, Direct Mail Acquisition
New
R
Road ScholarMarketing
United StatesFull-TimeSenior
Salary68,000 - 80,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisTableauMicrosoft ExcelBudget managementA/B testing
Requirements
- Bachelor’s degree in a quantitative field (e.g. marketing, business, economics, mathematics).
- 4+ years of direct response marketing experience, with a strong emphasis on direct mail acquisition or catalog marketing.
- Proven experience managing end-to-end campaign execution, including targeting, production, and performance optimization.
- Strong understanding of direct mail economics, including CPA, response modeling, and ROI measurement.
- Experience with audience segmentation, list strategy, and data-driven targeting.
- Advanced Excel skills.
- Familiarity with marketing intelligence or reporting tools (e.g. Strategy, Tableau, or similar).
- Experience managing marketing budgets and optimizing spend for performance and efficiency.
- Strong cross-functional collaborator, comfortable working with creative, finance, and external vendors.
- Ability to clearly communicate performance insights and recommendations to senior stakeholders.
- Self-starter with ownership mindset and ability to manage multiple concurrent campaigns.
- Detail-oriented with strong execution discipline in fast-paced, deadline-driven environments.
Responsibilities
- Own the end-to-end direct mail acquisition strategy, including circulation planning, audience development, send cadence, and volume forecasting.
- Lead list segmentation strategy, leveraging behavioral, demographic, and modeled data to grow new-to-file and participants.
- Manage relationships with print, production, list, and merge vendors to ensure efficient execution of direct mail acquisition campaigns.
- Lead ongoing enhancements to direct mail campaign attribution methodologies to improve performance measurement and investment decisions.
- Build and maintain reporting to measure campaign performance, effectiveness, and target audience reach and conversion trends.
- Design and execute structured A/B and multivariate testing plans to improve response rates and cost per acquisition.
- Own acquisition budget and spend optimization across direct mail programs.
- Present insights and recommendations to senior leadership to inform investment and targeting decisions.
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