Digital Demand Strategist
B
Beckman Coulter Life SciencesLife Sciences
PolandFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- SalesforceStakeholder managementDigital Marketing
Requirements
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or related field.
- Equivalent combination of education and relevant experience will also be considered.
- 5+ years of experience in B2B demand generation, digital marketing, growth marketing, or inbound marketing.
- Proven track record of driving pipeline growth, lead generation, and measurable business outcomes.
- Demonstrated expertise in developing and optimizing end-to-end customer journeys across web, SEO/AEO, email, paid media, and social media.
- Strong analytical, strategic, and stakeholder management skills.
- Excellent written and spoken English proficiency.
- Ability to critically review marketing content and provide editorial feedback.
- Ability to travel up to 10% of time in EU and U.S. for essential in-person internal events.
Responsibilities
- Drive demand and funnel fill for a defined product portfolio through end-to-end inbound digital campaigns.
- Own the customer journey strategy from Awareness through Loyalty, aligning content, channels, and campaigns to business objectives.
- Act as the single digital marketing point of contact for the portfolio.
- Partner with Product Marketing, Content, and Channel Owners to translate commercial priorities into integrated, high-impact inbound campaigns.
- Translate business goals into integrated marketing strategies and influence cross-functional teams.
- Use data-driven insights to optimize performance across lead generation and eCommerce.
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