Field Marketing Manager DACH
New
R
RTB HouseAdTech
Germany - remotelyFull-TimeMiddle
SalaryAbove market-average base and an attractive bonus scheme
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Job Details
- Languages
- German and English (C1 or above)
- Experience
- 3+ years
- Required Skills
- Project ManagementData AnalysisLead Generation
Requirements
- 3+ years of experience in B2B marketing, preferably within the technology, digital, advertising, or SaaS industries.
- Practical experience in field marketing, lead generation, demand generation, or sales-supporting marketing activities.
- Strong understanding of Account-Based Marketing principles and experience engaging targeted groups.
- Hands-on experience planning and executing events, campaigns, and marketing projects.
- Experience measuring marketing performance and using data to improve campaigns.
- Strong project management and organizational skills.
- Practical, delivery-oriented mindset and willingness to take ownership.
- Exceptional communication skills in German and English (C1 or above).
Responsibilities
- Execute the DACH marketing plan in line with local business goals.
- Work with Sales and Account Management to prioritize activities supporting pipeline, deal progression, retention, and upsell.
- Manage the regional marketing budget with a focus on efficiency and ROI.
- Plan and execute targeted lead-generation campaigns for defined prospect and client lists.
- Plan and execute owned and external events from concept to post-event follow-up.
- Collaborate with DACH Regional Business Director, Sales, Account Management, Data Analyst and Inventory teams.
- Maintain regular alignment with HQ Marketing and Regional Marketing & PR teams.
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