Motion & Graphic Designer
New
D
Directive ConsultingB2B Marketing
Remote - CanadaFull-TimeMiddle
Salary$70,000- $95,000 CAD
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Job Details
- Experience
- 1-3 years experience in graphic design
- Required Skills
- Adobe After EffectsAdobe Creative SuiteFigmaGraphic DesignA/B testing
Requirements
- 1-3 years experience in graphic design with a focus on performance-driven creative and CRO.
- 1 year experience with motion graphics.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proficiency in Figma.
- Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools.
- Knowledge of performance marketing metrics such as A/B testing, CRO analytics, and heatmapping.
- Ability to design for performance-driven campaigns.
- Excellent communication and collaboration skills for cross-functional teamwork.
- Drive to stay ahead of industry trends and learn how AI and automation can enhance marketing.
- Ability to remain stationary for extended periods and reliable internet access for remote work.
Responsibilities
- Craft compelling design assets such as ad sets and landing pages backed by data to drive digital marketing KPIs.
- Produce motion graphics and short-form video cutdowns optimized for social media advertising (LinkedIn, Instagram, YouTube).
- Edit existing video assets into high-performing ad units tailored to platform specifications.
- Collaborate with media and content teams to align creative with audience insights and campaign goals.
- Design and implement A/B tests and experiments using CRO tools like Optimizely, Unbounce, or Crazyegg.
- Conduct user research, usability testing, and heat mapping analysis to validate design decisions.
- Iterate and refine designs based on feedback, data insights, and testing outcomes.
- Manage multiple design projects simultaneously while communicating status and updates to internal stakeholders.
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