Direct Mail Lead
T
TiltFintech / Credit
Remote - US; Secondary Locations: Remote - CanadaFull-TimeLead
Salary$161.5K - $200K; $161.5K – $200K • Offers Equity • Offers Bonus
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Job Details
- Required Skills
- PythonSQL
Requirements
- Hands-on experience running direct mail for lending products, ideally credit cards.
- Proficiency in SQL and Python for daily data analysis and unit economics evaluation.
- Strong understanding of prescreened acquisition strategies and how marketing and credit policy intersect.
- Highly autonomous and organized with experience owning end-to-end channel execution.
- Clear, confident communication skills to influence cross-functional teams.
- Relentlessly results-focused with a strong bias toward experimentation and measurable outcomes.
Responsibilities
- Define and lead Tilt’s direct mail strategy, including targeting approach, prescreen criteria, offer design, testing roadmap, and long-term scale plan.
- Partner with credit to balance approval rates, losses, and customer value - ensuring direct mail delivers resilient, profitable growth.
- Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance.
- Work closely with the product team to align mail offers, messaging, and positioning with card value propositions.
- Own campaign planning, vendor coordination, and operational readiness from list pull through in-market performance.
- Ensure mail creative and offers are clear, compliant, and trust-building, setting the right expectations for customers from first touch.
- Use data to connect mail performance to downstream outcomes like activation, spend, retention, and credit performance.
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