Digital Marketing Manager
C
Care AccessClinical Research
Remote within the United States.Full-TimeManager
Salary90,000 - 120,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Digital MarketingBudget managementA/B testing
Requirements
- Bachelor’s degree in marketing or a related field.
- 5+ years of experience in digital/performance marketing and performance optimization.
- Expertise in full funnel campaign strategy (paid social, programmatic, etc.).
- Experience building multi-million dollar ad strategies.
- Proven ability to manage analytics and uncover growth opportunities.
- Strong attention to detail and proactive problem-solving skills.
- Ability to lead cross-functional teams and manage multiple projects.
Responsibilities
- Develop and implement digital marketing strategies to support patient recruitment.
- Manage paid advertising campaigns across search, social, and display platforms.
- Analyze performance data to uncover actionable insights and drive channel optimizations.
- Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis.
- Activate and grow channels including programmatic and CTV.
- Strategically manage and allocate a multi-million-dollar digital marketing budget.
- Work with development and analytics teams to build out marketing automation.
- Conduct continuous A/B testing on email and SMS marketing.
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