Director, Media Strategy
M
MarketbridgeB2B Marketing
Canada or the USFull-TimeDirector
Salary100,000 - 140,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisBudget management
Requirements
- 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
- Strong experience developing and executing media strategies for B2B clients.
- Demonstrated knowledge of B2B media channels including programmatic, paid social, SEM, and trade publications.
- Experience working with The Trade Desk, DV360, or comparable programmatic platforms.
- Experience managing substantial media budgets and working with media vendors.
- Strong analytical skills and experience interpreting media performance data and reporting.
- Experience leading client presentations and providing strategic recommendations.
- Previous experience mentoring, managing, or providing direction to media professionals.
- Excellent communication, presentation, and relationship-management skills.
- Ability to manage multiple client accounts in a fast-paced agency environment.
Responsibilities
- Develop comprehensive B2B media strategies aligned with client marketing objectives and business goals.
- Translate demand-generation strategies into actionable, full-funnel media plans across programmatic, paid social, SEM, and trade publications.
- Provide strategic direction for campaign planning, activation, optimization, and performance reporting.
- Serve as a trusted media advisor to enterprise clients, leading presentations and strategic recommendations.
- Manage B2B media vendor relationships, budget allocations, and campaign negotiations.
- Mentor junior and mid-level team members while fostering collaboration across internal departments.
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