Web & Marketing Analytics Manager
New
B
BlueprintTechnology Solutions
Remote - USAFull-TimeManager
Salary55,000 - 65,000 USD per year
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Job Details
- Experience
- 5–7+ years
- Required Skills
- SQLData AnalysisMicrosoft Power BIGoogle AnalyticsTableauMicrosoft ExcelData visualizationA/B testing
Requirements
- 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field.
- Advanced experience with Google Analytics or a comparable web analytics platform.
- Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation.
- Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis.
- Demonstrated experience designing and evaluating A/B tests.
- Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power.
- Ability to turn ambiguous business questions into structured analytical approaches.
- Experience supporting marketing, growth, ecommerce, or web experience teams.
- Ability to translate raw data into concise, actionable recommendations.
- Strong written, verbal, and data-storytelling skills.
- Ability to independently prioritize work across multiple stakeholders and concurrent requests.
Responsibilities
- Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects.
- Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance.
- Design, monitor, and evaluate A/B tests and other web experiments.
- Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior.
- Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends.
- Translate loosely defined stakeholder questions into structured analytical plans.
- Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics.
- Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership.
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