Director, Brand and Content Strategy
New
P
Precision for MedicineLife Sciences
Remote, United StatesFull-TimeDirector
Salary$147,300 — $220,900 USD
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Job Details
- Experience
- 10+ years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or related disciplines; 5+ years of experience within life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, healthcare, or related industries.
- Required Skills
- SalesforceSEOHubSpotAsana
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or related field.
- 10+ years of experience in content marketing, brand strategy, corporate communications, or editorial leadership.
- 5+ years of experience within life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, or healthcare.
- Demonstrated success developing B2B content programs contributing to lead generation.
- Strong understanding of SEO, demand generation, and marketing automation.
- Proficiency in modern content marketing practices, including strategic use of AI with human curation.
- Exceptional writing, editing, storytelling, and communication skills.
- Experience directing agencies, freelance writers, and creative resources.
- Familiarity with Salesforce, HubSpot, SharePoint, Asana, and content management platforms.
Responsibilities
- Develop and maintain a differentiated brand narrative and messaging framework across business units.
- Own the content roadmap and editorial calendar across service lines, industries, and buyer personas.
- Lead the creation of high-value content such as articles, white papers, webinars, and sales enablement materials.
- Partner with subject matter experts to translate scientific insights into market-facing content.
- Collaborate with digital marketing teams to optimize distribution via SEO, email, and paid media.
- Analyze content performance and report on KPIs regarding engagement, lead generation, and revenue influence.
- Lead and mentor internal content marketers, contractors, and external agencies.
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