Director, Brand and Content Strategy
New
P
Precision for MedicineLife Sciences
Location: Remote, United StatesFull-TimeDirector
Salary$147,300 — $220,900 USD
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Job Details
- Experience
- 10+ years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or related disciplines; 5+ years of experience within life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, healthcare, or related industries.
- Required Skills
- SalesforceSEOHubSpotAsana
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or related field.
- 10+ years of experience in content marketing, brand strategy, corporate communications, or editorial leadership.
- 5+ years of experience within life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, or healthcare.
- Demonstrated success developing B2B content programs contributing to lead generation.
- Strong understanding of SEO, demand generation, and marketing automation.
- Experience with strategic use of AI in content marketing.
- Exceptional writing, editing, storytelling, and communication skills.
- Experience directing agencies, freelance writers, and creative resources (preferred).
- Familiarity with Salesforce, HubSpot, SharePoint, Asana, and content management platforms (preferred).
Responsibilities
- Develop and maintain a differentiated brand narrative and messaging framework.
- Execute a comprehensive content strategy aligned with corporate growth priorities.
- Lead the creation of high-value content including articles, blogs, white papers, and webinars.
- Partner with scientific subject matter experts to transform insights into market-facing content.
- Develop inbound programs that generate qualified leads and support account-based marketing.
- Collaborate on SEO strategy and content optimization to increase visibility.
- Analyze content performance and report on marketing KPIs.
- Lead and mentor internal content marketers and external agencies.
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