Analista de Performance Pleno (Produto SaaS)
New
J
JobgetherSaaS Marketing
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- SQLGoogle AnalyticsMicrosoft Excel
Requirements
- Proven experience managing paid media campaigns focused on lead generation and revenue growth.
- Strong knowledge of advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Advanced data analysis skills using tools such as SQL, Excel, Google Sheets, and business intelligence platforms.
- Experience with Google Analytics 4 and Google Tag Manager.
- Knowledge of offline conversion tracking, including GCLID, Enhanced Conversions, and API-based integrations.
- Experience creating marketing automations using APIs, webhooks, and platforms such as n8n, Make, or Zapier.
- Bachelor’s degree in Marketing or related fields.
- Strong analytical mindset with the ability to translate data into business recommendations.
- Ability to collaborate effectively with cross-functional teams and communicate insights clearly.
Responsibilities
- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Develop and manage acquisition strategies focused on generating qualified leads, improving pipeline performance, and increasing revenue.
- Structure and maintain offline conversion tracking integrations between CRM systems and advertising platforms.
- Build automation workflows using APIs, webhooks, and tools such as n8n, Make, or similar solutions.
- Apply artificial intelligence tools to improve campaign performance, analysis processes, and marketing operations.
- Monitor and analyze key performance indicators including CAC, ROAS, LTV, Churn, and Payback.
- Partner with Marketing, Growth, SDR, and Sales teams to identify opportunities and improve business outcomes.
- Create performance reports and present actionable insights to support strategic decision-making.
- Continuously optimize campaigns, data quality, and acquisition processes to improve efficiency and scalability.
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