Product Marketing Specialist
New
J
JobgetherTechnology
Based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementGoogle AnalyticsStakeholder management
Requirements
- Bachelor’s degree or equivalent qualification in Business, Marketing, Communications, or a related field.
- Significant experience in product marketing, preferably within the technology or high-tech industry.
- Proven experience launching technology products or solutions and communicating their business value.
- Strong understanding of product marketing methodologies, go-to-market strategies, and campaign execution.
- Experience working with ICT solutions, software products, or technology-driven services.
- Strong project management skills with the ability to manage complex initiatives and multiple priorities.
- Excellent written and verbal communication skills, including technical writing and storytelling abilities.
- Strong analytical skills with attention to detail and the ability to interpret market and campaign data.
- Ability to develop persuasive messaging and presentations for customers, executives, and internal stakeholders.
- Strong collaboration and stakeholder management skills across product, sales, and marketing teams.
- Experience with marketing analytics tools such as Google Analytics, WebTrends, or similar platforms is preferred.
- Strategic mindset with the ability to understand long-term business impact and implement practical marketing solutions.
Responsibilities
- Develop and execute product marketing plans that strengthen market positioning and differentiate solutions from competitors.
- Create compelling value propositions, messaging frameworks, and marketing strategies aligned with customer needs and business objectives.
- Translate complex technical concepts into clear market messages, sales enablement materials, and customer-facing content.
- Produce thought leadership content, whitepapers, case studies, datasheets, presentations, and other marketing collateral.
- Collaborate with product, sales, consulting, and go-to-market teams to support product launches and adoption initiatives.
- Enable sales teams through training, communication materials, and tools that improve product understanding and customer engagement.
- Analyze market trends, competitive landscapes, and customer dynamics to identify opportunities and improve positioning.
- Develop and support integrated marketing campaigns that increase awareness, demand, and product adoption.
- Monitor campaign performance through dashboards, metrics, and reporting to measure effectiveness and identify improvements.
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