Principal Product Marketing Manager
New
B
BizeeSaaS / Business Services
RemoteFull-TimePrincipal
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Cross-functional Team Leadership
Requirements
- 8+ years of product marketing experience, ideally in a subscription, SaaS, or platform business.
- Experience building or scaling a product marketing function from an early stage.
- Deep experience driving pricing and packaging strategy, including research design.
- Proven impact on subscription retention, attach, and conversion through product education.
- Strong cross-functional partnership experience with growth, product, partnerships, sales, and customer success.
- Management experience and readiness to build and lead a product marketing team.
Responsibilities
- Define and evolve foundational product messaging and value proposition.
- Audit product portfolio and prioritize positioning based on revenue impact.
- Lead pricing and packaging research, recommendations, and execution.
- Drive subscription and add-on product marketing to increase conversion and retention.
- Optimize funnel messaging in partnership with the Growth team.
- Manage third-party partner marketing messaging and execution.
- Equip Sales and Customer Success with product training and collateral.
- Lead cross-functional go-to-market initiatives for new packages and repositioning.
- Conduct customer, market, and competitive research.
- Define launch objectives, KPIs, and measurement frameworks.
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