Social Media Marketer

S
SkillHatEducation Technology
Based in the Caribbean regionsFull-Time
Salary not disclosed
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Job Details

Required Skills
Data AnalysisContent creationLead Generation

Requirements

  • Proven experience in social media marketing with a track record of driving organic growth.
  • Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
  • Ability to create engaging content, including graphics, short videos, and written posts.
  • Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social.
  • Willingness to learn new tools to enhance productivity.
  • Portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns).

Responsibilities

  • Develop and execute creative social media strategies across LinkedIn, Instagram, and our website.
  • Create and manage content that drives engagement and generates at least 400 organic leads per month.
  • Design and promote lead magnets like eBooks and guides.
  • Collaborate with Sales Development Reps to optimize lead follow-up.
  • Analyse data and feedback to refine social media campaigns and improve performance.
  • Use Zoho CRM and Zoho Social to manage and track interactions.
  • Collaborate cross-functionally with marketing and content teams.
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