Social Media & Content Specialist
New
C
Cars & BidsAutomotive Marketplace
United StatesFull-TimeMiddle
Salary$70,000 - $80,000 USD + equity & benefits
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Job Details
- Experience
- 2-4 years
- Required Skills
- Graphic DesignContent creation
Requirements
- 2-4 years of experience creating and publishing social content.
- Deep personal involvement in car culture (e.g., active participation in car Reddit, TikTok, or forums).
- Proficiency in native social video production (phone-shot, feed-ready content).
- Ability to create static visual assets.
- Deep understanding of social metrics, analytics, and their link to business performance.
- Experience integrating email and social media campaigns.
- Strong copywriting skills for social and promotional email.
- Ability to work hands-on without relying on handoffs.
- Must provide links to 2-3 examples of personal social content or video work in the application.
Responsibilities
- Own every organic channel for the auction business including Instagram, Threads, X, TikTok, Facebook, LinkedIn, YouTube, and automotive forums.
- Plan and publish the organic social content calendar across all platforms.
- Build, shoot, edit, and post video and static creative independently.
- Monitor engagement and community sentiment while participating in relevant discussions.
- Promote live auctions organically to drive bidders, watchers, and comments.
- Draft top-of-funnel promotional emails for events, offers, and content drops.
- Guide the strategy for each channel and define distinct platform voices.
- Analyze channel performance and set KPIs to support marketplace growth.
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