Product Marketing Specialist
New
A
AppMySiteDigital Marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisHTMLCSSGoogle AnalyticsSEOHubSpot
Requirements
- 6+ years of experience owning and scaling SEO, content marketing, and performance campaigns in high-growth environments.
- Deep understanding of digital advertising platforms including Google Ads, Meta Ads, and LinkedIn Ads.
- Strong proficiency in analytics and reporting tools like Google Analytics, Google Data Studio, Looker, and Tableau.
- Hands-on experience with tag management systems such as Google Tag Manager.
- Working knowledge of HTML, CSS, and JavaScript for troubleshooting and SEO implementation.
- Familiarity with marketing automation and CRM platforms like HubSpot or Marketo.
- Strong debugging and problem-solving skills.
- Analytical mindset with the ability to conduct keyword research and competitive analysis.
Responsibilities
- Lead and execute comprehensive SEO strategies to drive sustainable growth in organic traffic and improve keyword rankings.
- Oversee content-led acquisition strategies, including the planning and optimization of blogs, landing pages, and resource hubs.
- Perform technical SEO audits and collaborate with developers to resolve website performance issues.
- Develop, manage, and optimize multi-channel performance marketing campaigns across Google Ads, Meta, and LinkedIn.
- Own end-to-end campaign execution, including audience segmentation, creative testing, bidding strategies, and funnel optimization.
- Manage marketing budgets efficiently, focusing on scalability and ROI targets.
- Build and maintain a robust tracking infrastructure using Google Tag Manager for accurate attribution.
- Prepare and present comprehensive performance reports to stakeholders.
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