Marketing Analyst
New
J
JobgetherMarketing Analytics
Based in India, at least 3 hours of overlap with team working hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English proficiency at B2 level or higher
- Required Skills
- PythonSQLGoogle AnalyticsTableauGoogle SheetsBigQuery
Requirements
- Bachelor's degree in a technical, mathematical, economic, analytical, or related field.
- Strong proficiency in Google Sheets, including advanced functions and pivot tables.
- Good knowledge of BigQuery and experience working with large datasets.
- Strong understanding of mathematical statistics and its application in marketing analytics.
- Experience analyzing marketing campaigns, performance metrics, and business data.
- Familiarity with BI tools such as Tableau, Apache Superset, or similar platforms.
- English proficiency at B2 level or higher.
- Ability to analyze complex data, identify patterns, and communicate actionable insights clearly.
- Experience working with MS SQL is a plus.
- Basic knowledge of Python is an advantage.
- Familiarity with web analytics tools such as Google Analytics and Google Tag Manager is preferred.
- Experience with Google Ads platforms and campaign analytics is a plus.
Responsibilities
- Prepare analytical reports and performance summaries for advertising campaigns to identify optimization opportunities.
- Research campaign performance trends and develop actionable recommendations to improve key marketing performance indicators.
- Evaluate, monitor, and analyze A/B testing initiatives, providing accurate results and recommendations for future experiments.
- Track daily marketing and product performance metrics, identify significant deviations, and investigate the reasons behind performance changes.
- Analyze and improve attribution models, lifetime value (LTV) models, and marketing measurement approaches.
- Optimize marketing reports, dashboards, and budgeting tools to improve efficiency and decision-making.
- Collaborate with marketing and analytics teams to translate data insights into strategic recommendations.
- Support continuous improvement of campaign measurement processes and reporting frameworks.
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