Head of Marketing
P
P2P.orgBlockchain, Fintech
Remote - EuropeContractManager
Salary not disclosed
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Job Details
- Experience
- 5–7 years
- Required Skills
- Data AnalysisSEO
Requirements
- 5–7 years of experience in B2B marketing, ideally within SaaS, technology, or high-growth industries.
- Proven experience developing and executing go-to-market and demand generation strategies.
- Hands-on experience in performance marketing, content, brand, product marketing, PR, and lifecycle marketing.
- Strong track record of partnering with Sales, Product, and Leadership teams.
- Experience owning the full marketing lifecycle from strategy and planning to measurement and optimization.
- Demonstrated ability to scale marketing programs in fast-paced, growth-oriented environments.
Responsibilities
- Own and drive a data-driven marketing function using KPIs like budget, lead generation, conversion, CAC, and ROI.
- Lead the company's SEO and AI visibility strategy and manage internal and external marketing resources.
- Develop and execute B2B PR and positioning initiatives to strengthen brand awareness and thought leadership.
- Take full ownership of the marketing function, including leadership, budget planning, and resource allocation.
- Manage, mentor, and develop the marketing team while fostering a culture of accountability.
- Collaborate cross-functionally with Sales, Product, and Leadership to align initiatives with business objectives.
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