Senior Manager, Demand Generation
New
CanadaFull-TimeManager
SalaryCompetitive salary package, equity opportunities, and comprehensive benefits.
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisContent creation
Requirements
- 5+ years of experience in B2B demand generation, preferably with experience targeting enterprise customers in grocery, retail, CPG, technology, or similar industries.
- Proven experience developing and executing multi-channel campaign strategies that generate measurable pipeline impact.
- Strong understanding of account-based marketing, buyer journeys, and enterprise sales cycles.
- Experience managing industry events, executive programs, trade shows, and customer engagement initiatives.
- Strong content creation skills, including campaign messaging, email marketing, event promotion, and customer storytelling.
- Ability to define marketing strategies, communicate plans clearly, and influence sales and executive stakeholders.
- Experience using AI tools and automation technologies to improve marketing efficiency and campaign performance.
- Strong analytical mindset with experience measuring marketing impact through attribution, reporting, and performance metrics.
- Excellent cross-functional collaboration skills and the ability to align teams around shared business objectives.
Responsibilities
- Define and execute the annual B2B demand generation strategy, aligning priorities, investments, and campaigns with revenue objectives.
- Develop a deep understanding of enterprise buyers and create targeted programs that move prospects through the buyer journey.
- Build and manage account-based marketing initiatives using paid media, email campaigns, personalized outreach, and data-driven targeting.
- Leverage buyer signals, intent data, automation, and AI-powered marketing tools to identify and activate growth opportunities.
- Own the strategy for industry events, executive engagements, trade shows, and customer-focused experiences that support pipeline generation.
- Develop content strategies, campaign messaging, customer stories, and thought leadership initiatives to increase brand visibility and engagement.
- Partner with sales, partnerships, customer success, product marketing, and operations teams to ensure alignment across go-to-market activities.
- Establish performance measurement frameworks, track campaign effectiveness, and connect marketing initiatives to revenue outcomes.
- Continuously test, optimize, and improve demand generation programs through experimentation and data analysis.
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