Digital PR Specialist (B2B)
New
United StatesFull-TimeMiddle
Salary65,000 - 73,500 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- Project ManagementSEOMicrosoft OfficeGoogle Workspace
Requirements
- 3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands.
- Proven experience securing news media coverage for tech and/or SaaS clients.
- Strong interpersonal skills with the ability to form productive working relationships.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Ability to set priorities, meet deadlines, and work independently.
- Strong attention to detail, specifically near-perfect grammar and editing skills.
- Passion for public relations, data-driven content, email outreach, and media relations.
- Basic SEO knowledge.
- Familiarity with the B2B/tech media landscape.
- Experience using Microsoft and/or Google Workspace suites.
- Experience using a media relations tool such as Cision.
Responsibilities
- Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries.
- Build media lists for a variety of B2B clients across a wide range of industry groups.
- Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field.
- Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients.
- Monitor tech and industry news and proactively pitch new stories.
- Draft effective pitches and leads.
- Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space.
- Conduct comprehensive research including validating sources and finding the most recent and relevant data available.
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