Lead Content Strategist
New
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New Engen, Inc.Digital Marketing
We also support a distributed team of remote employees across the country... We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and WisconsinFull-TimeLead
Salary65,000 - 80,000 USD per year
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Job Details
- Experience
- 8+ years of experience in B2B content strategy
- Required Skills
- Data AnalysisContent managementStakeholder managementSaaS
Requirements
- 8+ years of experience in B2B content strategy, with a track record of leading programs for enterprise or technology brands.
- Experience building and scaling strategic content programs, including editorial frameworks and messaging systems.
- Strong leadership experience, including managing or mentoring writers.
- Deep understanding of B2B audiences, particularly technical and executive buyers within cloud, SaaS, or enterprise technology markets.
- Exceptional strategic thinking and communication skills.
- Strong executive presence and client management skills.
- Experience measuring and optimizing B2B content performance using metrics like engagement and pipeline influence.
- Collaborative, proactive mindset with the ability to influence cross-functional teams.
Responsibilities
- Lead the end-to-end content strategy for Amazon Web Services, developing scalable programs across white papers, thought leadership, solution briefs, case studies, and editorial content.
- Develop messaging frameworks, content architecture, and editorial processes that create consistency across solution areas, audience segments, and content programs.
- Partner directly with AWS stakeholders to facilitate strategic planning sessions and shape editorial priorities.
- Manage and mentor a team of B2B copywriters, providing clear direction, feedback, and coaching.
- Define success metrics and performance frameworks to evaluate the effectiveness of content programs and optimize based on data.
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