Analista de Marketing Pleno (Foco em Growth - Investimentos)
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLAgileSalesforceGoogle AnalyticsHubSpot
Requirements
- Proven experience developing Growth Marketing strategies focused on customer acquisition, activation, retention, and engagement.
- Strong analytical skills and experience using tools such as Google Analytics, Google Data Studio, Mixpanel, or similar platforms.
- Familiarity with marketing automation and CRM tools, such as HubSpot, RD Station, Salesforce, or equivalent solutions.
- Ability to work collaboratively with multidisciplinary teams, including marketing, product, and business stakeholders.
- Data-driven mindset with strong focus on measurable results, experimentation, and continuous improvement.
- Excellent written and verbal communication skills, with the ability to present insights clearly and effectively.
- Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, Data Science, or related fields.
- Experience working with digital products, startups, or product-led environments is considered a plus.
- Knowledge of SQL and/or Python for data analysis is desirable.
- Understanding of UX principles, customer journeys, and user behavior analysis is an advantage.
- Experience with agile methodologies such as Scrum or Kanban is a plus.
Responsibilities
- Represent the Growth function within product squads, ensuring alignment between business objectives, product strategies, and marketing initiatives.
- Develop and execute growth strategies focused on customer acquisition, activation, retention, and revenue expansion.
- Identify high-impact channels, audiences, and messaging strategies to improve customer acquisition and engagement.
- Bring growth perspectives, including data analysis, experimentation, and acquisition insights, into product discussions and strategic decisions.
- Optimize customer acquisition costs (CAC) through efficient acquisition and retention strategies.
- Ensure new customers quickly understand product value by improving onboarding, activation, and engagement journeys.
- Design, execute, and measure growth experiments based on clear hypotheses across marketing and product channels.
- Plan and run A/B tests and optimization initiatives across organic, paid, CRM, and product channels.
- Conduct advanced data analysis to identify opportunities across the conversion funnel and customer journey.
- Monitor growth KPIs, translate insights into strategic recommendations, and present findings to stakeholders and leadership teams.
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