Senior Product Marketing Manager

New

EveLegal Technology

Remote - USFull-TimeSenior

Salary$175,000 — $210,000 USD

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Job Details

7+ years of product marketing experience in B2B SaaS or legaltech.
Proven track record of building effective sales enablement programs.
Deep empathy for the needs of sales teams and passion for creating effective tools and training.
Exceptional project management skills for leading complex, cross-functional initiatives.
Data-driven mindset with experience defining KPIs and analyzing performance data.
Strong sense of ownership and entrepreneurial spirit in a fast-paced environment.
Clear, compelling communication skills for translating technical details into business value.
People leadership experience or a clear track record of mentoring others.

Own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the business.
Create and maintain high-impact sales tools: pitch decks, battlecards, objection handling guides, ROI tools, and one-pagers.
Partner with sales leadership to assess the ongoing needs of the sales team, identifying and addressing knowledge or skill gaps.
Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities.
Develop integrated GTM frameworks including audience segmentation, messaging architecture, value propositions, and competitive positioning.
Build a specific enablement strategy and playbook to support our sales motion for multiple SKUs, helping sales drive upsell revenue.
Partner with the Monetization Lead on pricing, packaging, and message testing.
Support our Partnerships team with partner-facing pitch decks, talk tracks, demo access, and training.
Establish and track key metrics for enablement programs to measure their effectiveness and business impact.

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