Staff Data Scientist, Marketing
New
USAFull-TimeStaff
Salary$217k-$304k per year
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Job Details
- Experience
- 10+ years for M.S. holders or 6+ years for Ph.D. holders
- Required Skills
- PythonSQLR
Requirements
- Advanced degree (Master’s or Ph.D.) in Statistics, Economics, Mathematics, or a related quantitative field.
- 10+ years of industry experience in marketing science, growth data science, or econometrics for M.S. holders; 6+ years for Ph.D. holders.
- Deep understanding of the marketing ecosystem.
- Hands-on experience with Marketing Mix Modeling (MMM).
- Experience with Incrementality Testing and Customer Lifetime Value (LTV) prediction.
- Advanced proficiency in Python or R.
- Advanced proficiency in SQL.
- Experience building production-grade data pipelines.
- Experience using machine learning for predictive modeling, such as churn prediction or lead scoring.
- Proven track record of influencing C-suite stakeholders.
- Experience working in fast-paced, high-ambiguity environments.
Responsibilities
- Define the 2–3 year technical roadmap for marketing measurement and establish North Star metrics.
- Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to quantify incremental marketing impact.
- Design unified frameworks to optimize marketing aimed at both new advertisers and new users.
- Lead the design of complex incrementality testing and geo-holdout experiments.
- Translate complex data insights into actionable budget shifts through collaboration with Marketing, Growth, and Finance.
- Mentor junior scientists and set the technical bar for code quality and statistical rigor.
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