Integrated Marketing Communications Manager
New
Remote - USFull-TimeSenior
Salary115,000 - 135,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Stakeholder managementDigital Marketing
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field.
- 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries.
- Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes.
- Experience operating in highly regulated environments.
- Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels.
- Strong strategic thinking, executive communication, and project leadership skills.
- Experience managing agencies and external partners.
- Willingness to travel up to 30%.
Responsibilities
- Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets.
- Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration.
- Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement.
- Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness.
- Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives.
- Own agency relationships, including scope definition, performance management, and output quality.
- Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements.
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