PR Specialist (B2B)

New

Based in the United StatesFull-TimeMiddle

Salary65,000 - 73,500 USD per year

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Job Details

3–5 years of agency experience in public relations, ideally supporting B2B, SaaS, or technology clients.
Proven track record of securing media coverage in tech, SaaS, or related industries.
Experience developing data-driven stories, including running surveys and translating findings into compelling pitches.
Strong written communication skills with near-perfect grammar, editing ability, and attention to detail.
Excellent interpersonal skills with the ability to build and maintain relationships with journalists and stakeholders.
Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
Ability to work independently, prioritize effectively, and consistently meet deadlines.
Familiarity with the B2B media landscape and basic understanding of SEO and earned media impact is a plus.

Develop and pitch creative story ideas based on proprietary data, trends, and client insights to secure media coverage in tech, SaaS, and B2B publications.
Build and manage targeted media lists across trade publications, industry outlets, and national press relevant to each client.
Collaborate with content and marketing teams to create data-driven reports, surveys, and insights that can be transformed into newsworthy stories.
Proactively monitor industry news and trends to identify timely pitching opportunities and emerging story angles.
Craft compelling pitches and strong opening hooks to engage journalists, editors, and bloggers effectively.
Build and maintain relationships with media professionals across the tech, SaaS, and B2B landscape.
Conduct thorough research, including source validation and data gathering, to ensure accuracy and relevance in all PR materials.

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