Performance Marketing Associate
IndiaFull-TimeEntry
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 1–3 years of experience in performance marketing, digital marketing, or paid media roles.
- Required Skills
- Data AnalysisMicrosoft ExcelDigital Marketing
Requirements
- 1–3 years of experience in performance marketing, digital marketing, or paid media roles.
- Basic understanding of PPC, search engine advertising (SEA), and social media advertising platforms.
- Strong analytical mindset with the ability to interpret data and optimize campaigns based on insights.
- Proficiency in Microsoft Excel and comfort working with large datasets.
- Strong communication skills in English, both written and verbal.
- Detail-oriented, organized, and capable of managing multiple campaigns independently.
- Self-starter mindset with a strong sense of ownership and accountability.
- Degree in marketing, business administration, or a related field preferred.
Responsibilities
- Manage end-to-end execution of performance marketing campaigns across lower-funnel channels for diverse clients.
- Set up and optimize paid media campaigns across Google Ads, Microsoft Ads, and social platforms such as Meta, LinkedIn, YouTube, and others.
- Drive customer acquisition, retention, and retargeting strategies aligned with client ROI and revenue goals.
- Continuously analyze campaign performance using key metrics such as CTR, conversion rate, and cost efficiency.
- Conduct A/B testing and performance experiments to identify growth opportunities and improve campaign outcomes.
- Prepare detailed reports and presentations summarizing insights, performance trends, and optimization recommendations.
- Ensure ongoing campaign quality control and alignment with client objectives.
- Develop technical expertise in PPC and share learnings with team members to improve overall performance capabilities.
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