Customer Marketing Manager
New
CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementSalesforceCustomer SuccessAsana
Requirements
- 3+ years of experience in customer marketing, customer success marketing, or a related B2B marketing role.
- Proven experience managing review generation programs on platforms such as Gartner Peer Insights and/or G2.
- Strong background in building and scaling customer reference programs and case study pipelines.
- Experience planning and executing customer-facing events, including executive-level engagements.
- Excellent project and program management skills with the ability to coordinate multiple initiatives simultaneously.
- Strong cross-functional collaboration skills, particularly with Sales, Customer Success, and Product Marketing teams.
- Strong writing and storytelling ability, with experience turning interviews into compelling customer narratives.
- Experience in B2B technology or cybersecurity environments is highly preferred.
- Familiarity with tools such as Salesforce, Asana, or similar workflow and tracking systems.
- Ability to build structured content libraries or customer reference systems to improve organizational efficiency.
Responsibilities
- Design and execute customer marketing campaigns that drive product activation, retention, and expansion across the existing customer base.
- Own and scale customer review programs on platforms such as Gartner Peer Insights and G2, ensuring strong visibility and credibility in the market.
- Build and manage a structured customer reference program, including identification of referenceable customers, coordination of case studies, and alignment with sales needs.
- Develop a centralized system for tracking customer stories, testimonials, and references to ensure easy access and consistent usage across teams.
- Plan and execute customer events, including executive-level Customer Advisory Boards (CABs), ensuring high-quality engagement and experience.
- Partner closely with Customer Success, Sales, and Product Marketing teams to align messaging and maximize customer advocacy impact.
- Translate customer interviews and raw insights into compelling narratives, case studies, and marketing assets.
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