CRM Team Lead
New
Based in GermanyContractLead
Salary not disclosed
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Job Details
- Languages
- Fluency in English (C1 level or higher)
- Experience
- 10+ years of experience in CRM, customer engagement, or digital marketing roles; 4+ years of experience in a leadership role
- Required Skills
- Project ManagementClient relationship managementQuality AssuranceDigital Marketing
Requirements
- 10+ years of experience in CRM, customer engagement, or digital marketing roles
- 4+ years of experience in a leadership role managing delivery teams
- 2+ years of hands-on experience with Braze, including campaign setup, segmentation, and automation
- Strong understanding of CRM strategy, customer lifecycle marketing, and digital customer experience
- Experience working with relational data structures and segmentation logic to support personalised campaigns
- Strong attention to detail with experience performing QA across campaigns and technical implementations
- Proven ability to manage multiple projects and stakeholders in a fast-paced agency or consultancy environment
- Excellent communication and interpersonal skills, with experience in client-facing roles
- Proactive, collaborative mindset
- Fluency in English (C1 level or higher)
Responsibilities
- Lead and mentor a team of up to 10 CRM Consultants, ensuring high standards of delivery, quality, and efficiency
- Oversee end-to-end execution of CRM campaigns across multiple channels within the Braze platform
- Design, configure, and optimise CRM workflows, campaigns, and customer journeys using Braze
- Ensure strong alignment between strategy and execution by working closely with strategy and client-facing teams
- Manage QA processes to guarantee accuracy across campaigns, segmentation, integrations, and documentation
- Partner with clients to understand objectives and translate them into effective CRM solutions
- Drive best practices in segmentation, personalisation, and campaign performance optimisation
- Support continuous improvement of CRM operations through smarter processes and automation opportunities
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