Director of Brand Strategy
T
TeachstoneEdTech
RemoteFull-TimeDirector
Salary112,000 - 140,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years
- Required Skills
- Adobe Creative SuiteSEOMarket ResearchWordPress
Requirements
- 7+ years of experience across brand strategy, brand marketing, or creative content leadership.
- Proven experience in EdTech, early childhood education, B2B SaaS, or professional services preferred.
- Track record of shifting organizational strategy from feature-selling to category-creation.
- Strong strategic storytelling skills for translating complex research into compelling narratives.
- Experience overseeing creative development including messaging, visual identity, and content strategy.
- Experience managing and optimizing websites as a core customer experience channel.
- Strong understanding of brand measurement, market research, and performance analytics.
- Exceptional collaboration and influencing skills for partnering across product, sales, and executive teams.
- Experience with technical tools such as WordPress, Adobe Suite, design tools, and tracking tools.
- Experience with SEO, content distribution, and digital experience optimization.
- Experience building, coaching, and developing high-performing teams.
- High emotional intelligence and ability to influence C-suite executives.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Responsibilities
- Define and scale corporate brand strategy to establish market authority in interaction quality.
- Define and govern verbal identity and brand voice to command respect from key stakeholders.
- Ensure brand consistency and narrative clarity across diverse B2B communication channels.
- Lead a corporate brand refresh to balance historical credibility with forward-looking market authority.
- Build and drive executive thought leadership strategy and translate research into compelling market narratives.
- Oversee SEO and data-driven content distribution strategies.
- Serve as executive owner of the primary website to enhance storytelling and audience engagement.
- Define and track brand measurement metrics including brand lift and share of voice.
- Build and manage a high-performing team across brand strategy, creative, and content.
View Full Description & ApplyYou'll be redirected to the employer's site
