Senior Marketing Manager

New

CanadaFull-TimeManager

Salary124,000 - 155,000 CAD per year

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Job Details

Bachelor’s degree in Marketing, Business, or related field.
8+ years of progressive sales or marketing experience within medical device, digital health, consumer health, or related industries.
Proven success developing and executing integrated B2B and B2C marketing strategies.
Strong understanding of the Canadian healthcare landscape and provincial reimbursement environments.
Demonstrated commercial acumen with experience managing budgets and driving revenue growth.
Strong strategic thinking, analytical skills, and cross-functional leadership capabilities.
Excellent communication, stakeholder management, and project leadership skills.
Experience in using reporting platforms such as Funnel.IO, Veeva Crossix, Asana, and Adobe.
Must be based in Canada with the ability to travel domestically as required.

Lead Resmed Canada’s integrated provider and consumer marketing strategy aligned to commercial growth objectives.
Serve as the strategic marketing partner to the Canadian commercial leadership team and with our product marketing teams.
Create all campaign and creative briefs that align all external and internal partners on delivery, requirements and KPIs.
Develop province-specific marketing plans that reflect regional reimbursement, referral, and provider market dynamics.
Drive omnichannel programs focused on sleep apnea awareness, CPAP adoption, patient engagement, adherence, and retention.
Prioritize marketing investments and resources to maximize revenue growth, customer acquisition, and ROI.
Partner with Sales, Product, Digital, and Communications teams to execute campaigns, product launches, and customer engagement initiatives.
Measure campaign performance and leverage insights, analytics, and market intelligence to continuously optimize results.

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