Senior Marketing Manager
Based in CanadaFull-TimeManager
Salary124,000 - 155,000 CAD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Asana
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of progressive marketing or commercial experience, including leadership responsibilities.
- Proven success in developing and executing integrated B2B and B2C marketing strategies with measurable outcomes.
- Strong understanding of the Canadian healthcare system and provincial reimbursement environments.
- Demonstrated ability to manage budgets, prioritize investments, and drive commercial performance.
- Excellent strategic thinking, analytical capability, and cross-functional leadership skills.
- Strong communication and stakeholder management abilities across diverse teams and partners.
- Experience with marketing and analytics platforms such as Funnel.io, Veeva Crossix, Asana, and Adobe tools.
- Based in Canada with willingness to travel domestically as needed.
- Preferred: experience in consumer health, wellness brands, eCommerce, patient engagement, or lifecycle marketing.
- Preferred: familiarity with AI-driven marketing tools and data-led performance optimization.
- Preferred: experience in global or multinational organizational environments.
Responsibilities
- Develop and lead a fully integrated provider and consumer marketing strategy aligned with national commercial priorities.
- Design and execute province-specific marketing plans reflecting regional healthcare systems, reimbursement structures, and referral pathways.
- Create campaign strategies, briefs, and performance frameworks to guide internal and external partners.
- Drive omnichannel marketing programs focused on awareness, adoption, engagement, adherence, and long-term patient retention.
- Lead marketing initiatives supporting digital patient platforms, resupply programs, and lifecycle engagement journeys.
- Optimize marketing investment decisions to maximize ROI, revenue growth, and customer acquisition.
- Partner with Sales, Product, Digital, and Communications teams to execute product launches and growth campaigns.
- Track, analyze, and optimize campaign performance using data, insights, and market intelligence.
- Build and maintain relationships with healthcare professionals, KOLs, provider networks, and industry stakeholders.
- Support national representation at conferences, industry events, and customer engagement programs.
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