Data Scientist
New
A
AudiohookAdtech
United StatesFull-TimeMiddle
Salary$120K - $170K
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Job Details
- Experience
- 3–5 years
- Required Skills
- PythonSQLData scienceA/B testing
Requirements
- Bachelor's or Master's degree in Statistics, Economics, Data Science, Computer Science, or related quantitative field.
- 3–5 years of applied data science experience focused on marketing measurement (incrementality, MMM, attribution, or causal analysis).
- Hands-on experience designing and analyzing experiments (A/B, geo, holdout) in marketing/advertising contexts.
- Strong proficiency in Python (pandas, statsmodels, scikit-learn, PyMC).
- Strong proficiency in SQL.
- Solid grounding in statistical inference, regression, and causal methods.
- Ability to communicate technical results clearly to non-technical stakeholders.
- Excellent attention to detail and intellectual honesty regarding model limitations.
Responsibilities
- Design and execute incrementality experiments (geo, ghost bidding, holdout, PSA) to quantify advertising lift.
- Build and evolve marketing mix models (MMM) and multi-touch attribution analyses.
- Apply causal inference methods including synthetic controls, difference-in-differences, and propensity scoring.
- Partner with Engineering to enhance bidding, pacing, and optimization models.
- Translate complex measurement results into clear, actionable narratives for advertisers, leadership, and product teams.
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