Senior Digital Analyst
New
United StatesFull-TimeSenior
Salary62,579 - 84,480 USD per year
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Job Details
- Experience
- 5–8+ years
- Required Skills
- Data AnalysisMicrosoft Power BISalesforceTableauDigital MarketingCRM
Requirements
- Bachelor’s degree in Computer Science, Human-Computer Interaction, Design, Data Analytics, or related field.
- 5–8+ years of experience in digital, web, or product analytics with strong focus on UX, funnels, and performance measurement.
- Strong hands-on expertise with GA4, including event tracking, funnel analysis, and reporting.
- Experience with behavioral analytics tools such as FullStory or similar platforms for journey and friction analysis.
- Proven ability to design and manage tagging frameworks, data layers, and scalable tracking systems.
- Strong experience building dashboards using tools such as Tableau, Power BI, or Looker Studio.
- Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flow, attribution, and data integration.
- Ability to translate complex datasets into clear, actionable insights that drive optimization and business impact.
- Strong understanding of digital journey mapping, UX principles, and experience optimization strategies.
- Excellent cross-functional communication and influence skills across technical and non-technical stakeholders.
- Exposure to AI-driven analytics or automated reporting solutions is a strong plus.
Responsibilities
- Own end-to-end digital analytics across websites, user journeys, campaigns, and product experiences, ensuring full-funnel visibility from acquisition to conversion.
- Design, implement, and govern tracking frameworks including event tracking, conversion tracking, tagging structures, and data layers across digital properties.
- Analyze user behavior, engagement patterns, and drop-off points to identify friction in UX and optimize digital journeys.
- Build and maintain dashboards and reporting systems that track UX, product, and campaign performance across multiple platforms.
- Deliver actionable insights and recommendations that improve conversion rates, engagement, and overall digital performance.
- Ensure data integrity and alignment across GA4, behavioral tools, CRM systems, and reporting platforms.
- Support experimentation, optimization, and AI-enabled analytics initiatives to scale insights and improve decision-making.
- Collaborate with cross-functional teams to translate data into prioritized improvements across digital touchpoints.
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