Performance Marketing Specialist
New
Based in United StatesPart-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Google AnalyticsSEOCRM
Requirements
- Minimum 2+ years of hands-on experience managing and optimizing paid media campaigns.
- Strong expertise in Meta Ads Manager and Google Ads, with proven ability to drive performance outcomes.
- Solid working knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and conversion tracking systems.
- Experience working with CRM platforms, marketing automation tools, and lead generation workflows.
- Strong understanding of performance marketing fundamentals including attribution, funnel optimization, and ROI measurement.
- Ability to analyze campaign data and translate insights into clear, actionable recommendations.
- Strong communication skills with the ability to collaborate effectively with internal and external stakeholders.
- Ability to work independently, manage priorities, and thrive in a remote, fast-paced environment.
Responsibilities
- Plan, manage, and optimize paid media campaigns across Meta Ads and Google Ads to drive qualified lead generation and improve ROI.
- Execute ongoing campaign testing across audiences, creatives, bidding strategies, and landing pages to continuously improve performance.
- Monitor and analyze campaign performance data, translating insights into actionable recommendations for optimization and growth.
- Maintain accurate tracking and attribution systems using tools such as GA4, Google Tag Manager, Meta Pixel, and related conversion tracking platforms.
- Ensure seamless flow of marketing data into CRM and marketing automation systems for accurate reporting and lead management.
- Support SEO initiatives by contributing to on-page optimization and identifying opportunities for organic growth improvements.
- Develop and deliver monthly performance reports, highlighting key metrics, insights, and optimization opportunities.
- Identify trends, competitor movements, and emerging opportunities in digital marketing to inform campaign strategy.
- Collaborate with stakeholders to improve messaging, creative direction, and conversion-focused strategies across campaigns.
- Continuously optimize conversion rates and campaign efficiency across all digital channels.
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