B2B Marketing Specialist

New
Almaty / TbilisiFull-TimeMiddle
Salary not disclosed
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Job Details

Languages
Fluent English and Russian
Experience
3+ years
Required Skills
Project Management

Requirements

  • 3+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment.
  • Fluent in English and Russian.
  • Proven track record in planning and executing successful product, service, or market launches.
  • Deep understanding of multichannel marketing strategies and the full marketing mix.
  • Demonstrated success in delivering commercially impactful marketing projects.
  • Strong cross-functional collaboration and leadership skills.
  • Proactive, open-minded, and results-driven professional.
  • Willingness to travel across the region.
  • Background in the security industry is a strong advantage (nice-to-have).

Responsibilities

  • Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region.
  • Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy.
  • Lead B2B marketing initiatives in close collaboration with the Business Development Team, including promotions, trade shows, and certification programs.
  • Monitor, analyze, and report on marketing campaign performance and financial outcomes to enhance efficiency and ROI.
  • Develop, localize, and maintain marketing materials and tools while representing regional market needs.
  • Oversee the implementation of marketing policies within the distribution network.
  • Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team.
  • Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities.
  • Collaborate closely with partner marketing, product, and sales teams to drive sustainable sales growth.
  • Coordinate across internal and external stakeholders to ensure consistent communication and seamless execution.
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